Your profile decides what you can charge.
Two listings with the same rooms don't get the same rate. Two clinics offering the same protocol don't get the same client. The difference is what someone sees in the four seconds before they decide. I make that four seconds look expensive — then get you onto every marketplace you're missing, and run the content that sends people looking for you by name.
2 Bed Apartment — Downtown
Nice apartment close to everything. Wifi, parking, full kitchen. Quiet building.
The Foundry — Architect's Loft with River Light
Restored 1920s ironworks. Twelve-foot windows facing east, a kitchen built for actually cooking in, and the kind of quiet you only get on a corner floor.
Illustrative example. Not a client listing.
What I actually do
Same business. Told properly.
Nothing about your operation changes. The photography, the words, and the order they arrive in do — and that is what people price you on.
Make it look expensive
Your cover image and title are the entire pitch for most people who see you — they never scroll. I direct the shoot: shot list, light, time of day, one subject per frame, the order they appear in. Then the words. Most profiles list features; premium ones describe an experience precisely enough that the price feels obvious. "Full kitchen" and "a kitchen built for actually cooking in" are the same room and a sixty-dollar difference.
Get you onto every marketplace you're missing
Most businesses are on one platform, sometimes two, usually whichever one they started on. I find the rest — the booking platforms, the directories, the regional ones your competitors quietly use — build the profile properly, and run it alongside the others. New listings are the cheapest revenue you will ever add, because nothing about your operation has to change.
Run the content and the social brand Full brand
A good profile converts people already shopping your category. Content brings people who weren't looking yet, and it's the reason someone arrives asking for you by name instead of comparing you to four others. Short-form video strategy, scripting, shooting direction, posting schedule, and a brand voice consistent from your Instagram to your listing description.
Reviews and consistency
Every review answered, including the bad ones — response rate is a top-ten local ranking factor, and a well-handled complaint reads better to a browsing customer than an unbroken wall of fives. A compliant request flow going to every completed customer. And one identity across every platform, so you read as a single business rather than four different ones.
Where this came from
I rebuilt one listing and filled its calendar in 48 hours.
It was a family property and it was my first run at this. New photos, new positioning, rewritten from the ground up. The bookings came in faster than the operation behind it could take them, and it shut down.
That's the most useful thing that's happened to me in this work. It's why I'd rather raise your rate than your volume — the same bookings at a better price doesn't break anything, and it's worth more to you anyway.
— Samerial Johns, SKJ Brand
The first call
I turn down more businesses than I take on
Repositioning upward only works if the business behind it can hold the standard. If the profile promises high end and the stay or the visit isn't, you get worse reviews than you started with. So we check first.
- →Does the actual experience justify a premium, honestly? I'll ask you to talk me through it.
- →Could you take a meaningful lift in demand next month if it came?
- →Who handles a guest or client at 7pm on a Saturday? If it's only you, we start there.
- →What happened the last time volume spiked?
- →Are you willing to reshoot? Without new photography this is half a job.
If it isn't a fit I'll tell you what to fix and check back in a quarter. That call is free either way.
Pricing
Per profile. No setup fee, no annual lock.
One location or twenty. Most clients run five to seven profiles across their listings and locations.
- Full audit against your category
- Photography direction and shot list
- Title, description, every service line
- Completeness and consistency pass
- Yours to maintain afterwards
- Rebuild included in month one
- New marketplaces found and launched
- Kept current — seasons, rates, new services
- Every review answered, compliant request flow
- Monthly one-page scorecard
- Everything in Managed, every profile
- Content strategy, scripting, direction
- Social run end to end
- Creator partnerships where they fit
- Quarterly positioning session
Five or more profiles drops to $600 each. For scale: full-service short-term rental management runs 20–30% of gross bookings and co-hosting 10–25%, for work that mostly isn't this. On most listings a single night's rate difference covers the month.
Who you'd be working with
Samerial Johns
Founder, SKJ Brand
I've built the audience I'm telling you to build. Before that I spent ten years inside go-to-market teams at Google, Cisco and Accenture, which is where I learned that taste without numbers is just decoration.
I work with a small number of businesses at a time, which is why the first call is mostly me asking whether this is a fit rather than telling you it is.
How I work
Nothing that puts your listing at risk
No bought reviews, ever
The FTC rule finalised in 2024 carries penalties up to $53,088 per violation and enforcement began last December. It is not worth your account.
No filtering for the happy ones
Asking only customers who seemed pleased breaches platform policy and sits close to the suppression provision. Everyone gets asked. It also performs better.
No selling you things that don't work
Google Posts appear in most competitors' packages. A nine-week controlled study found zero ranking movement from them. I'd rather tell you that than bill for it.
Let's look at your profile together
Fifteen minutes. I'll pull it up, tell you what it's costing you, and you'll know by the end whether I'm any use to you.